Andrew Barrett
We are looking for independent confirmation of the following quote from Erica Eden, co-founder of the Femme Den, a consortium advocating greater attention from the established Consumer Electronics industry:
“Women represent the world’s third largest economy, and buy or influence 80 percent of all purchases of goods and services. The women’s market is a huge business opportunity, but CE companies aren’t connecting with their real needs. We hope to change that.”
If we can infer from this statement that men are the world’s biggest economy, who is the second? And where did the data come from for how many purchases are influenced by women?
(We don’t doubt this, having purchased a Mercedes for this very reason when a pickup would have done just fine, but we’d never admit this to a pollster.)
See also: 2009 Consumer Electronics Show, The Femme Den
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